The Attention Merchants : the Epic Struggle to Get Inside Our Heads. (Libro-e, 2017) [Texas Group Catalog]
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The Attention Merchants : the Epic Struggle to Get Inside Our Heads.

The Attention Merchants : the Epic Struggle to Get Inside Our Heads.

Autor: Tim Wu
Editorial: London : Atlantic Books, 2017.
Edición/Formato:  Libro-e : Documento : Inglés (eng)Ver todas las ediciones y todos los formatos
Resumen:
AAttention merchant: In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the  Leer más

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Detalles

Género/Forma: History
Formato físico adicional: Print version:
Wu, Tim.
Attention Merchants : The Epic Struggle to Get Inside Our Heads.
London : Atlantic Books, ©2017
Tipo de material: Documento, Recurso en Internet
Tipo de documento Recurso internet, Archivo de computadora
Todos autores / colaboradores: Tim Wu
ISBN: 9781782394846 1782394842
Número OCLC: 1009207577
Descripción: 1 online resource (326 pages)
Contenido: Cover --
Title --
Copyright --
Contents --
Introduction Hereâ#x80;#x99;s the Deal --
Part I Masters of Blazing Modernities --
Chapter 1 The First Attention Merchants --
Chapter 2 The Alchemist --
Chapter 3 For King and Country --
Chapter 4 Demand Engineering, Scientific Advertising, and What Women Want --
Chapter 5 A Long Lucky Run --
Chapter 6 Not with a Bang but with a Whimper --
Part II The Conquest of Time and Space --
Chapter 7 The Invention of Prime Time --
Chapter 8 The Prince --
Chapter 9 Total Attention Control, or The Madness of Crowds Chapter 10 Peak Attention, American StyleChapter 11 Prelude to an Attentional Revolt --
Chapter 12 The Great Refusal --
Chapter 13 Coda to an Attentional Revolution --
Part III The Third Screen --
Chapter 14 Email and the Power of the Check-in --
Chapter 15 Invaders --
Chapter 16 AOL Pulls â#x80;#x99;Em In --
Part IV The Importance of Being Famous --
Chapter 17 Establishment of the Celebrity-Industrial Complex --
Chapter 18 The Oprah Model --
Chapter 19 The Panopticon --
Part V Wonâ#x80;#x99;t be Fooled Again --
Chapter 20 The Kingdom of Content: This Is How You Do It Chapter 21 Here Comes EveryoneChapter 22 The Rise of Clickbait --
Chapter 23 The Place to Be --
Chapter 24 The Importance of Being Microfamous --
Chapter 25 The Fourth Screen and the Mirror of Narcissus --
Chapter 26 The Web Hits Bottom --
Chapter 27 A Retreat and a Revolt --
Chapter 28 Whoâ#x80;#x99;s Boss Here? --
Chapter 29 An Absorbing Spectacle: The Attention Merchant Turned President --
Epilogue The Human Reclamation Project --
Acknowledgments --
Notes

Resumen:

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined  Leer más

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Resumen de la editorial

[Tim Wu] writes books that make a big impact... The Attention Merchants is a sobering and significant book. * John Naughton, The Guardian * 'Wu writes about the uglier consequences of our great Leer más

 

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