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  E-mail Message: I thought you might be interested in this item at http://texasgroup.worldcat.org/oclc/1002694539 Title: The attention merchants : the epic struggle to get inside our heads Author: Tim Wu Publisher: London : Atlantic Books, 2017. ©2017 ISBN/ISSN: 9781782394853 1782394850 OCLC:1002694539

  
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Subjects

• Advertising -- Social aspects -- History.
• Advertising -- Psychological aspects -- History.
• Marketing -- History.
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The attention merchants : the epic struggle to get inside our heads

Author:	Tim Wu
Publisher:	London : Atlantic Books, 2017. ©2017
Edition/Format:	Print book : English : Paperback editionView all editions and formats
Summary:	In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago. [Publisher].  Read more...