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詳細書目
類型/形式: | History |
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文件類型 | 圖書 |
所有的作者/貢獻者: | Tim Wu |
ISBN: | 9781782394853 1782394850 |
OCLC系統控制編碼: | 1002694539 |
註釋: | Originally published: United States: Alfred A. Knopf, 2016. |
描述: | x, 413 pages ; 20 cm |
内容: | The first attention merchants -- The alchemist -- For king and country -- Demand engineering, scientific advertising, and what women want -- A long lucky run -- Not with a bang but with a whimper -- The invention of prime time -- The prince -- Total attention control, or the madness of crowds -- Peak attention, America style -- Prelude to an attentional revolt -- The great refusal -- Coda to an attentional revolution -- Email and the power of the check-in -- Invaders -- AOL pulls 'em in -- Establishment of the celebrity-industrial complex -- The Oprah model -- The panopticon -- The kingdom of content: This is how you do it -- Here comes everyone -- The rise of clickbait -- The Place to be -- The importance of being microfamous -- The fourth screen and the mirror of Narcissus -- The web hits bottom -- A retreat and a revolt -- Who's boss here? -- An absorbing spectacle: the attention merchant turned president -- The human reclamation project. |
責任: | Tim Wu. |
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[Tim Wu] writes books that make a big impact... The Attention Merchants is a sobering and significant book. * John Naughton, The Guardian * 'Wu writes about the uglier consequences of our great migration to the web with the bruised zeal of an ex-millenarian.' * The Times * 'Wu is much better than most, partly because he is a sceptic, but mainly because he has narrative flair and an eye for the most telling examples.' * The Sunday Times * In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention. * Nicholas Carr, author of THE SHALLOWS * [Wu] could hardly have chosen a better time to publish a history of attention-grabbing... He traces a sustained march of marketers further into our lives. * Financial Times * 'Wu's book ... record[s] the extraordinarily successful attempts by advertisers to occupy more and more of our attention over the past 100 years.' * Ben Tarnoff, The Guardian * I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, [it] is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it. * Amy Chua, Yale Law Professor and author of BATTLE HYMN OF THE TIGER MOTHER * A profoundly important book... Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril. * James Gleick, author of TIME TRAVEL: A HISTORY * The question of how to get people to care about something important to you is central to religion, government, commerce, and the arts. For more than a century, America has experimented with buying and selling this attention, and Wu's history of that experiment is nothing less than a history of the human condition and its discontents. -- Cory Doctorow * BOING BOING * Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows. * Kirkus * [A] startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention * New Republic * Illuminating * New York Review of Books * [An] energetic and original new book * London Review of Books * 再讀一些...