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Detalhes
| Gênero/Forma: | History |
|---|---|
| Tipo de Documento | Livro |
| Todos os Autores / Contribuintes: | Tim Wu |
| ISBN: | 9781782394853 1782394850 |
| Número OCLC: | 1002694539 |
| Notas: | Originally published: United States: Alfred A. Knopf, 2016. |
| Descrição: | x, 413 pages ; 20 cm |
| Conteúdos: | The first attention merchants -- The alchemist -- For king and country -- Demand engineering, scientific advertising, and what women want -- A long lucky run -- Not with a bang but with a whimper -- The invention of prime time -- The prince -- Total attention control, or the madness of crowds -- Peak attention, America style -- Prelude to an attentional revolt -- The great refusal -- Coda to an attentional revolution -- Email and the power of the check-in -- Invaders -- AOL pulls 'em in -- Establishment of the celebrity-industrial complex -- The Oprah model -- The panopticon -- The kingdom of content: This is how you do it -- Here comes everyone -- The rise of clickbait -- The Place to be -- The importance of being microfamous -- The fourth screen and the mirror of Narcissus -- The web hits bottom -- A retreat and a revolt -- Who's boss here? -- An absorbing spectacle: the attention merchant turned president -- The human reclamation project. |
| Responsabilidade: | Tim Wu. |
Resumo:
A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
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